Do you believe merck acted in a socially responsible

The government and policymakers received large sums of money from the development company during the advertising and marketing phase of the drug. The companies should clearly state any and all side effects in a way that patients can see them. Consumers of drugs advertised in this manner fail to be served with information regarding potential misuse of drug and appropriate use.

Many doctors expressed their concerns regarding the use of direct-to-consumer marketing strategy suggesting that it created an impression that all drugs are safe, which in reality is never the case. What is the best way for society to protect consumers of prescription medicines?

It destroys trust between the firm and its customers in all forms of communication Ferell et al Kim recommended recalling the drugs due to the elevated risks for users as well as the lack of knowledge as to what was causing the heart attacks. The FDA was contacted and the drug was removed.

When studies became public of Vioxx users being twice as susceptible to heart attacks, the president of Merck Research Lab, Dr. Notably, giving false information in marketing communication can damage consumer trust in a firm.

Merck, the FDA, and the Vioxx Recall Essay Sample

The appropriate role of government regulators and policymakers should be to endure the welfare of the public health. What should or could Merck have done differently, if anything? The patients should take an active role in their healthcare and make sure they are well informed before taking a prescription.

The firm had an ethical obligation to its customer to behave in a moral way.

Introduction In this module, you explored a number of issues relating to internal stakeholders and internal forces in organizations. Instructions Read Case Study: They should ensure that pharmaceutical companies do not interfere with the healthcare system such as limited DTC so that doctors can prescribe the correct medications for their patients not what medication their patients saw on a commercial.

This information was revealed at a very early stage of development. Journal of Business Ethics 76 The ad suggested that Vioxx was a good medicine to protect users from arthritis. There are several things that Merck could have done differently during the development of Vioxx.

Consumers would request this medication, making doctors feel obliged to prescribe from the commercials they saw on television and in magazines.

I do not believe that Merck made a socially responsible decision when Vioxx was introduced into the pharmaceutical market. At the minimum, the company had an ethical obligation to ensure that the drug produced met safety standards. The scientists recommended that the study be halted because if the unacceptable risk to the patients.

Merck, the FDA, and the Vioxx Recall Case

From over 84 million people had taken the drug worldwide. The stakeholders of a firm among other things expect that it will maintain a strong and sustainable economic performance.Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx?

Why or why not? In your answer, please address the company’s drug development and testing, marketing and advertising, relationships with government regulators and policymakers, and handling of the recall. Overall, I believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx.

According to Gilmartin (), “After analyzing the data further and consulting with outside experts, the Merck scientists recommended that we. Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx?

Why or why not? In your answer please address the company’s drug development and testing, marketing and advertisement, relationships with government regulators and policymakers, and handling of the recall. Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx?

Why or Why not? In your answer, please address the company’s drug development and testing, marketing and advertising, relationships with government regulators and policymakers, and handling of the recall.

Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx? Why or why not? In your answer, please address the company’s drug development and testing, marketing, and advertising, relationships with government regulators and policymakers, and handling of the recall?

I do not believe Merck acted in a socially responsible manner in development of Vioxx. Social responsibility requires one to act ethically. It requires a firm to behave in an ethical manner by complying with all laws at the minimum and even surpassing this (Ferrell, Fraedrich, and Ferrell 39).

Download
Do you believe merck acted in a socially responsible
Rated 4/5 based on 93 review